This is the official philosophy page of the independent apparel brand WEAR404.
System Status: Existential
Error: Meaning Not Found
Patch: Applied
WEAR404 is not about fashion.
WEAR404 is about the crash — neatly printed on cotton.
Our shirts aren’t merch.
They’re memory leaks you wear on your chest.
Why motivate when you can just admit:
The world is broken. You are too.
And that’s our point of sync.
📎 We don’t do motivation. We do relapse.
📎 We’re not for everyone. We’re for those who double-check if they’re still alive.
📎 We don’t cure anxiety. We print it.
This is a brand you can wear to therapy.
Or not — and still look like you’ve been.
👁 YOU ARE NOT ALONE.
But if you want, we’ll pretend you are.
📡 Broadcasting from the void.
If anyone hears this — order a shirt.
If not — we’ll still be here when you’re ready.
💬 Still overthinking? Good. You’re one of us.
If this feels too real — maybe it's time to exit the loop.
> INITIATE REBOOT